Great Fridays Brand Development
As part of a major rebrand and overall brand positioning I was asked to help design and document a set of Identity Guidelines that could be used to ensure coherence and consistency across all communications.
The guidelines play an integral role in helping to define the brand, distilling the companies values and turning them into tangible outputs. This includes brand values, methodologies, production guidelines, stationary, way finding, interior design, photography and art direction that act as component parts to a unified visual language.
Since the rebrand the company has gone from strength to strength establishing itself as a major contender within the Product & Service Design Industry. As the brand continues to grow, so does it's client base, now including global mega brands such as Google, Adobe, PayPal and Mastercard.
The project was a delight to work on and not only helped to shape the direction of the company, it reinforced my passion for identity systems and brand development.